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Brand backlash: How marketing strategies, consumer attitudes are impacting companies

by DEE DEE GATTON | The National Desk

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Ahead of Pride Month, Target has pulled some items from its stores after backlash over its Pride Month collection. As some companies see hits to their business for their marketing strategies, others say LGBTQ people are being attacked in a divided America. (TND){ }
FILE - Bottles of Bud Light beer sit on a shelf at a grocery store on April 25, 2023, in Glenview, Ill. Bud Light's parent company said Thursday, May 4, that it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer. (AP Photo/Nam Y. Huh, File)
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
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Ahead of Pride Month, Target has pulled some items from its stores after backlash over its Pride Month collection. As some companies see hits to their business for their marketing strategies, others say LGBTQ people are being attacked in a divided America. (TND)
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