The X Games bid is being sponsored by the Lake Tahoe Sports Organizing Committee.Committee partners include the Lake Tahoe Visitors Authority, North Lake Tahoe Chamber/Convention & Visitors Bureau/Resort Association, Heavenly Mountain Resort and Squaw Valley amongst others.
According to ESPN, past X Games winter events have yielded substantial results for host cities. It's estimated that the X Games generates up to $10 million in identifiable benefits. The event, historically held in January or February, has attracted 20,000 to 25,000 spectators per day. The broadcast distribution alone for the X Games Aspen 2012 reached 232 million homes in 192 countries and territories. Exposure included 3.6 million Facebook fans.
Competitions would be conducted at Heavenly Mountain Resort and Squaw Valley.