"We're getting to the point where it's any means necessary to maintain what we have," said Fire Chief Scott Huntley.
The fire station is largely funded by property taxes and Huntley said the assessed valuation in the community dropped 41%. Since then, they have been pinching every penny, even doing engine repairs on their own.
There are two aged fire-trucks they'd like to replace. The fire station has not replaced an engine since the 1990's, and they hope the money will go instead to equipment. Personal protection equipment is the first thing they believe will better services.
"When our firefighters, when our men and women enter into a home, I owe it to them to make sure they're adequately equipped," said Huntley.
But they won't let just anyone grace their fire trucks and ambulances. "If we do this advertising in a tasteful manner, it's with entities [and] businesses that fit our mission," said Huntley. "It makes sense."
Businesses that promote health, public safety or rebuilding after a fire will be considered and approved by the Public Safety Advertising Agency. It's the company helping North Lyon County Fire roll out the ads.
The company started last year in Arizona after seeing public safety agencies nationwide struggle in the downward economy. Chief Operating Officer Chad Draeos saw success with the Apache Junction Fire Station. "They have six fire trucks that they used," said Draeos. "And what they brought into their district and what they were able to give back to their community was just over $94,000 per year."
North Lyon County ambulances are on the road 120,000 miles a years, and public safety advertising estimates the district could pull in an extra $20,000 a year from advertising. Eighty percent of advertising fees go back directly to the fire station.
Businesses with similar missions in promoting public safety that want to have their ad on a fire apparatus can visit here.
The North Lyon County Fire District will soon update their webpage with a link to Public Safety Advertising.